Friday, February 27, 2009

Banners - Do they make a difference to a buyer

Just last week, I raise a critique query in the Etsy forum with regards to my shop. The question posted was "What can I do to improve my shop"... Questions I had in my mind were
  1. What is the first impression that you have when you enter the shop?
  2. What do you think of the variety of products offered?
  3. What do you think of the pricing of the items?
  4. What do you think of the photos take of the items
  5. What else do you think can be improve in the shop?
  6. Would you buy from my shop?
From the post, I had alot of great suggestions, some of which I have customers mentioning it to me before e.g. one person said that she was initially put off by my shop name and it does not really match with the items that I sell, thus I should explain how the name of the shop comes about etc.

One of the suggestions got me pondering for quite some time, it was regarding my banner. I know my banner is not fantastic and there is definitely room for improvement. However, if I were a customer, would I not buy an item from the shop because the banner is not pleasing? How does the banner affects one's buying behaviour? or is it more of a shop image thing to have a good looking banner? What do you think?

Here's my current banner.

Here's my first banner when I first open my shop. It was of a different name then. :)

I am in the process of changing my banner to align it with my name cards so that the shop has a consistent look. Hopefully I will get it out by next week :)


Audrey said...

I like to see banners - but they don't effect whether I will buy from a shop or not. Some of the greatest shops have boring banners.
Love the look of your blog - great color!!

Glitzer said...

This is a question I have been pondering too... I have received critiques on my store banner too.. so am in the process of revamping it... I think to a certain it matters as it's the representation of your shop and the first thing people see! Looking forward to see your new banner!

IfiHadaHammer said...

I've heard the same thing before about my banner and I changed it. I like the look of my shop much better, but banners play no part in my purchase making. To be honest I don't pay that much attention to them. I like your piggy banner.

Piggy said...

Audrey - Ya i know what you mean. I love looking at banners too.. :)

Glitzer - Yup, agreed with the representation.. Hope to see your new banner soon!

IfIhadahammer - Thanks! I love your shop name and banner. Very interesting and I will definitely remember it :)

Lauren said...

Somehow I really do think the quality of the banner reflects the shop. A banner wouldn't determine whether I buy from a shop or not, so who knows. I swear most of what makes a banner is the font though.